Comments on: Breaking Merchants PPC Rules

By: Julie - Affiliate Marketing Expert

Julie - Affiliate Marketing Expert — Thu, 28 Jun 2007 10:37:00 +0000

well, unfortunately it’s true but we can hire trusted name in this industry to overcome from this problem.

By: Chris Frost

Chris Frost — Sun, 24 Jun 2007 21:02:42 +0000

David

It is definately worth just checking with the affiliates in question. It’s more likely they know PPC better than a network and therefore will be able to educate or explain to you why their advert is showing. It may also be the case that they are bidding on a brand.

Sadly, the networks don’t always have the skills or understanding and often go in very heavy handed. This not only P’s affiliates off with a network, but it can sometimes result in an affiliate dropping that merchant, and advertising a competitor in its place. Not good for you as a merchant.

Sadly this is happening very often, and happened once again to me only last week;
http://www.webaffiliate.co.uk/blog/seo/microsoft/affilinet-accuses-again.html

By: David

David — Sun, 24 Jun 2007 16:25:15 +0000

Wow..i was not aware of this, i recently started an affiliate program for my travel sites http://www.justairfare.com and http://www.ticketbarato.com and came across this issue. I had 2 affiliates that seem to be using the brand which i was not ok with since i had stated this was not allowed. BUT this gives me a different view to think that ad system is doing it. Thanks for the article….it will not chnage my rules but at least i know to not accuse the affiliates right off for breaking the rules.

By: Andrew Johnson

Andrew Johnson — Sat, 19 May 2007 07:24:31 +0000

As far as I am concerned this is fraud. If you go to the grocery store and put milk and eggs in your shopping cart, and upon check out they slip in a bag of cookies and charge you for it — you just got scammed. If Google is doing this they need a disclaimer that exact match isn’t really exact at all.

This is a big deal because ad buyers can get in trouble, and in some cases lose significant amounts of money. Yahoo is even shadier, there are numerous cases of them modifying the ad copy of purchased inventory at no notice (it happened to me.)

Ad buyers don’t need their hands held. Any changes or modifications to an order must require a clients approval.

By: Pistol

Pistol — Thu, 17 May 2007 23:12:35 +0000

Not believing the law abiding scouser bit!

By: Moose

Moose — Thu, 17 May 2007 18:56:01 +0000

That sounds familiar, albeit it hasnt happened for a while we have had this same problem of several occasions, it’s a kind of contextual matching. The networks, didn’t believe me and one in particular was quite malicious, so I had to get communication from Google on this to confirm we were not brand bidding, which they obliged to do, however even one of the networks was still dismissive of it. I think this is happening more than people realise and just complicates the picture of who & who isn’t brand name bidding, I have explained to several account managers in the past, but they just don’t “get it”, and perceive everything as balck or white.