I’d say that affiliate marketing is suffering from a huge influx in the number of affiliates.

Merchants can’t cope with the level of work they have to do to maintain communication with affiliates. They don’t have the capabilities to work with a large number of active affiliates because they’re consumed with with noob’s.

In other cases, affiliate managers are brought into roles that they have no, or very little experience of and subsequently the larger affiliates suffer then as well.

Then we’re also squeezed by changes with google, (ppc & SEO) as well as the marketing and search agencies that want their pound of flesh.

So I’d like a new network that only focuses on affiliates that deliver or can prove their potential so the employees can actually build even better affiliates and programmes.

There are too many affiliates that deliver too little but take up too much time.

Just me being provocative, but I’ve got first hand experience of this recently.

Lee