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Google Authorship: How to Implement It

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Is Google Authorship Important?

Eric Schmidt, Google’s chairman, has a new book coming out, and The Wall Street Journal published a number of short paragraphs from it, including one that points to the future value of Google Authorship:

Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.


I can’t see Google ever removing anonymous content from search completely, but if you’re happy to be associated with the content, the future value of Google’s Authorship program becomes clear.

How To Implement It

In WordPress it takes just 3 steps to implement Google Authorship:

  1. Install the Google Plus Authorship plugin.
  2. Enter your Google Plus Profile URL in your User Profile Page e.g. https://plus.google.com/110306901070312153374
  3. Add your website in the “Contributor to” section of your profile.

Once done, check it’s implemented correctly using the Google Webmaster Rich Snippets site. You should then see confirmation like the example below;
google authorship

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One Comment

  • Chris E Frost |

    Additionally, Google+ also allows vanity URLs, and have done for some time. When originally rolled out, it was done on an invitation basis to profiles that were verified (think David Beckham, Hugh Jackman etc).

    Since then they relaxed the rules however late in 2012 they decided to tighten them once again stating that “Your Google+ page must already have a meaningful number of followers.”

    If you don’t yet have a vanity URL, you could always grab a URL shortener from http://gplus.to.

So, what do you think ?