Is Google Authorship Important?
Eric Schmidt, Google’s chairman, has a new book coming out, and The Wall Street Journal published a number of short paragraphs from it, including one that points to the future value of Google Authorship:
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
I can’t see Google ever removing anonymous content from search completely, but if you’re happy to be associated with the content, the future value of Google’s Authorship program becomes clear.
How To Implement It
In WordPress it takes just 3 steps to implement Google Authorship:
- Install the Google Plus Authorship plugin.
- Enter your Google Plus Profile URL in your User Profile Page e.g. https://plus.google.com/110306901070312153374
- Add your website in the “Contributor to” section of your profile.
Once done, check it’s implemented correctly using the Google Webmaster Rich Snippets site. You should then see confirmation like the example below;