Aug 18, 2009 - Development    4 Comments

Laborious Link Building

We all know that asking other web sites to link to your own is not only low cost, effective for inbound traffic and also helps with search engine ranking, but by god isn’t link building laborious!

Links aren’t only one of the most popular ways for people to find new sites, but as we all know, when you get inbound links from good quality sites it helps immensley in climbing the Search Engine ladders. But how do you get the links in the first place?

  • Be Pro-Active
    Make it clear on your website that you want links. Ask for them directly and make it easy for people to link by writing the linking code for them so they just have to copy and past. Remember to use keyword phrases in the linking text and explain why it will help: “If you’ve found this site useful, please link to us so that others can become a better cook”.
  • Tweet To Your Fans
    Much has been said about Twitter and that 40% of it’s use is garbage (i.e. “I’m having a sandwich” or “Brown or white chocolate – help me decide” type of crap). If your website posts new informative articles regularly, then create a Twitter account that automatically updates your followers with news of your latest recipes.
  • Viralise Your Website
    Viralise? Yes it’s a word I’ve just made up! Viral marketing is where an advert, for example, is emailed from friend to friend, colleague to colleague etc, spreading the word without people realising it. By simply adding an Email This Recipe not only means that visitors can send it to their own email account for later use, but can send it to friends and family helping spread the word. Viralise… remember where you first heard it!
  • Squidoo
    Personally I don’t have much experience of this, as it’s not an avenue I’ve explored much. There have been mixed reports as to how effective it is, creating a Squidoo lens and how beneficial it is considering the time and effort made creating one. Maybe someone with experience could share their findings?
  • Contextual Linking
    This is the holy grail of link building!Contextual links are normal HTML links to your website incorporated in story about your website or an article that relates to the same, or similar topic as your website.Some findings have shown that Contextual links on lower PR pages give more “link love” than many higher PR footer links or generic link pages. As well as increasing link love, these contextual links are more likely to receive a higher click through rate.
  • Buy Links
    Again, depending on which article you read, there’s mixed reports as to whether these are effective or not. If you choose to buy inbound links, then you run a risk of being penalised by the major search engines.

With all that in mind, over the next few weeks I have 4 new website going live, all of which will solely rely on word of mouth, organic traffic and pushing them in existing newsletters etc. Therefore I’ll be on the lookout for anyone wanting to swap links, preferably InContext, in the following verticals:

If you have any related websites, then please do drop me a line.

  • http://www.gardenandgardener.co.uk Diane

    Ah I see, I obviously don’t use twitter enough, but your example above makes lots of sense to me now.
    I can see doing that would be useful – so how do you make twitter update automatically? Is there some blog plug in?

  • http://www.webaffiliate.co.uk/blog/about-me Chris Frost

    Diane

    I use Twitter Tools to feed in to a dedicated Twitter account, but also use bit.ly Links to shorten the URLs. They’re worth having a play around with for sure!

  • http://www.videosalesleads.com Video Marketing

    Thanks for sharing your link building tips but buying links is not a good choice. I prefer social bookmarking, forum signature campaign, blogging, viral marketing and this is something I do for small local business to promote their products or services. I appreciate your great link building tips. Thanks and keep it up.

  • http://www.leadpile.com Andre Ocean

    thanks for the tips, i’m workin with an online company where i hav to build links for them, your post was like a tutorial for me