May 7, 2009 - Development    1 Comment

I Like Honey

As many know, Affiliate Marketing is a part-time hobby of mine, with me still being one of those strange people who combines it with fulltime employment. Oover the past couple of days, working in the global messaging space, I’ve seen inbound emails increase significanlty on a global level not seen before. In the month of May alone, I expect to see the service I manage, trap in excess of 1 billion spam emails. Yes 1 billion and inbound emails blocked just for the company I work for!

Expecting it to only get worse over the next few months, and seeing an increase in blog comment spam, I’ve decided to create my own little honey pot. Project Honey Pot is the first and only distributed system for identifying spammers and the spambots they use to scrape addresses from websites.

To participate in Project Honey Pot, you only need to install a little script somewhere on your website and link to it. Project Honey Pot handle the rest, automatically distributing addresses and receiving the mail they generate. The information collated is then shared with anti-spam developers and researchers.

So where are my honey pot pages and links? Well the links are spread about this and a few other websites, some visible others hidden from humans.

When you work fulltime in the messaging space, Spam can actually be a fascinating (sad) topic. Did you know, for example:

  • it can take as little as one second from harvesting an email address, to it receiving its first spam email… the average is just over 10 days!
  • in April 2009 the United Kingdom became the most spammed country in the world
  • 85.3% of global email traffic is spam

It’ll be interesting (to me anyhow) to see how long it takes for my honey pot to capture a harvester or comment spammer. My guess is 2 hours 17 minutes from the time of this post…

  • http://www.bloggersnetwork.co.uk Ken Cheung

    Are you going to then spam the spammers? Thats what I feel like doing everytime i get a spam email. Totally stunning how they are at all effective as marketing tools. This could even help with the IAB proposal relating to stopping dodgy affiliates.