Why You Should Vote For Libertas

Posted on 29 May 2009 in Miscellaneous | 1 comment

In this weeks Marketing Week there’s a number of interesting articles discussing and questioning the use and effectiveness of discount codes and vouchers, both on and offline.

I was interviewed a number of weeks ago by Marketing Week, and it’s interesting to hear other peoples opinions, in particular:

Consumers expect year round discounts.
Two-thrids (66%) of UK Retailers feel that customers expectations have changed so much that larger price cuts are required to achieve an uplift in sales.

Who really beneifts from your vouchers?
A question and viewpoint raised by a merchant, who experiecned odd redemption patterns inconsistent with brand sales when it came to offline voucher management.

Create element of excitement
As the recession continues, brand loyalty goes out the window meaning consumers are willing to experiment. Innovation and emotional factors are now just as large a driver for sales and new customers, as price cuts we 12 months ago.

On a final note…
Birds Eye have re-introduced the Arctic Roll… Created in 1961, the delicious ice cream and sponge dessert is soon set to decome a teatime favourite all over again! Absolute Class!