Sony Ericssons Space Hopper Madness

Posted on 27 Nov 2009 in Miscellaneous | 0 comments

Modern Art? Viral Ad Campaign? Whatever it is, I’m actually find the Sony Ericsson “Hoppers In A Warehouse” quite addictive.

Sony Ericsson have filled a warehouse in London, with one of the classic toys of the 70’s and 80’s – the Space Hopper. They’ve got a bunch of blokes in white uniforms, wandering around pumping the Space Hoppers up every time someone Twitters using #pumpt as a hashtag.

Your TWEET will appear on a projection screen at the back of the warehouse, also shown live on their website, giving everyone their 15 seconds of fame! If that’s not enough, you can send suggestion to @chiefhopper, and if you’re lucky enough, you’re idea may come to life.

No idea what it has to do with Sony Ericsson products but I guess it’s different, its creating a buzz on Twitter and yes, I did end up making my very own Hopper… Watch what’s going on over at SonyEricsson.com