Was 2008 A Bumper Year?
In the past, I’ve kept track as to the amount of sales I done on behalf of merchants purely out of interest. 2008 has been a good year mainly due to the introduction and focus on new sites, especially niche and seasonal ones, helping to bump up sales throughout the year.
Sadly the huge increase in sales, isn’t reflected in the same way when it comes to commissions. Trust me, I would be jumping for joy if I could say an average 10% commission was paid for each sale, and certainly would be giving up the day job!
Even so, it goes to show that us small affiliates (the ones that do it along side fulltime jobs, in our bedrooms) can still help companies achieve growths and profits.
| NETWORK | 2006 SALES | 2007 SALES |
2008 SALES |
07/08 CHANGE |
| Affiliate Future | £20,375 | £18,380 | £74,985 | 308% |
| Affiliate Window | £25,390 | £1,020,799 | £2,085,969 | 104% |
| Buy.At | £114,620 | £316,979 | £563,201 | 78% |
| CJ | £16,575 | £174,675 | £919,591 | 426% |
| DGM | £1,171 | £26,643 | £130,063 | 388% |
| POR | £3,917 | £22,745 | £52,697 | 132% |
| TD | £32,929 | £211,931 | £782,572 | 269% |
| Webgains | £854 | £22,256 | £301,227 | 1253% |
| TOTAL | £215,831 | £1,814,408 | £4,910,305 | 171% |
So why the changes? Well once again a lot of it is down to my relationships with networks. CJ, who in the past I’ve found to be a bit of a faceless company, have made contact with me. Just having a contact on MSN (thanks Hildegunn) has driven me to look at and push their merchants a little more, resulting in a 426% increase.
Another possible reason is the introduction of a bi-weekly newsletter. After collecting email addresses since I care to remember, I never did a single thing with them. Now my newsletters are sent out every 2 weeks, pushing merchants who in turn offer me and my visitors something special.
All in all a good year, but I’m not holding out much hope for this year with the credit crunch, yet think Eco Friendly stuff maybe worth a punt.
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Even at 1% commission, I’d walk away from a day job on five million of sales! Fantastic post – really inspiring to see how you’ve grown your business so quickly in just three years.
George you have to remember that this is purely sales and not profit. I’m not giving figures away as to profit, but remember I have PPC bills to pay.
I may have made £400k commissions, but it may have cost me £399k to generate it. It didn’t (thank goodness) but as I say those figures don’t tell the whole story. This post is more of a info point for merchants as to how hard us affiliate work and the results that can be produced in terms of sales for them.
A very impressive rise year on year, like you say 09 will be interesting/tough, congrats on some great numbers.
This is great that you shared this kind of data; and fantastic growth in your business! Well done!
Just goes to show who is taking most of the profits from your hard work… Google
Lee, soooo true mate, and didn’t even get a Christmas present off the bstards this year too!
Luckily I believe in buying shares in any company I give money to
They have us over a barrel really, don’t pay ppc and make peanuts, pay ppc and make erm.. more peanuts than you would have done.
Thats if your good at ppc or you could lose more than your peanuts
Some great figures there frostie, lets hope 2009 see’s a similar increase for you even through the credit crunch
Could you possibly give a rough percentage of what you spend on PPC? Just so we can get an idea of what is possible in AM. Surely you made around 100% ROI?