Development 
7 Comments 
Over the past 4 months, I’ve been tinkering aroundwith my websites in an attempt to improve performance, reduce load times & bandwidth, without impacting the layout.
During the course, I’ve stumbled across a few little tools & websites, that I’ve found invaluable and thought I post them here to share with others;
Read more »
Development 1 Comment 
Thats right! Now is the time to really start planning your Christmas strategy if you’re wanting to make the most of the busiest season in affiliate marketing.
Already a number of merchants and one network have dropped me emails asking what my plans are, how we can work closer together, and what opportunities are available for extra exposure etc. The difference I’m seeing this year is that some of the merchants are the biggies, the ones that usually suffer from more red tape than a chinese new year!
Read more »
Events No Comments 
Lately I’ve been receiving little snippets of information about the forthcoming a4uexpo being held in London on 18th & 19th October. A change to norm, will see it move from ExCeL in the docklands to Hilton Metropole in London’s West–End. It’s hard to believe that this will be the 5th annual a4uexpo – a long cry from the days we used to meet in a pub!
Already sponsorship packages are being snapped up by networks, agencies and merchants and a lot of affiliates are booking early, saving a small fortune with the early bird discounts that are available. If you know you’re definitely going to attend, then go register and grab your ticket now while saving £100!
Read more »
Development No Comments 
Web stats are a boring part of Affiliate Marketing, almost as bad as link building, but are essential if you’re to tweak and improve the performance of a website and see if your visitors are behaving in the way you think/expect.
I’ve always found that most tools out there, either confuse the hell out of me, or show me too much information meaning I never pay much attention to them. For some of my sites, I’ve no idea how people are finding me, what keywords they’re using, and where they are clicking out to. A few months ago however, I stumbled across Piwik, a downloadable, open source, real time web analytics software program which I implented across a few of my website such as The Outdoors.
Read more »
Events 2 Comments 
Finally, after 11 years in the industry I’m getting to grips with networking events. Not only do I turn up on time, I now attend sessions and hand out more than 1 business card! Thursday saw the launch of A4U’s new intimate events, PerformanceIn Fashion & Beauty where I even found myself making notes!
It’s been a while since I attended a networking event, in the UK anyway, so as usual it was great to catchup for a quick chinwag with usual suspects such as Ma Bailey, Kevchenko, Chris B, Stuart & Carol from POR, Mark & Bruce etc. It was also great opportunity to finally put faces to names of those I’ve been dealing with online for a number of months/years Carla, Fi, Kim & Gill.
Read more »