Web stats are a boring part of Affiliate Marketing, almost as bad as link building, but are essential if you’re to tweak and improve the performance of a website and see if your visitors are behaving in the way you think/expect.
I’ve always found that most tools out there, either confuse the hell out of me, or show me too much information meaning I never pay much attention to them. For some of my sites, I’ve no idea how people are finding me, what keywords they’re using, and where they are clicking out to. A few months ago however, I stumbled across Piwik, a downloadable, open source, real time web analytics software program which I implented across a few of my website such as The Outdoors.
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